Critics in the West claimed that the Malaysian palm oil industry has contributed heavily to deforestation, clearing virgin jungles and rainforests. They say this has resulted in numerous problems for the country’s climate, environment, habitat and indigenous people living in the forest.
UI & UX Design
Modular Design System
Bespoke Interactive Campaigns
Intuitive Content Management
SOBA Best In Class
To propose an outreach campaign for the Malaysian Palm Oil Council to educate and drive a positive impact by countering the misinformation on the sustainability of palm oil in Malaysia.
What We Did
Collaborating with R.AGE through a journalistic approach, we captured the public’s attention with an intriguing counter-narrative, with facts from credible sources. The result was an interactive multimedia storytelling piece titled The Sustainable Palm Oil Revolution.
+139% = 63,659 Increased page views vs. target KPI during campaign period
+398% = 13,936,155 Total users reach achieved across Malaysia, the United States & United Kingdom vs. target KPI