Following the success of Korean horror flick Train To Busan, Resorts World Genting created an interactive experience inspired by the film. We were briefed to launch an integrated marketing campaign to drive buzz and awareness, leading to increased footfall to the ride located at Resorts World Genting.
UI & UX Design
Modular Design System
Bespoke Interactive Campaigns
Intuitive Content Management
SOBA Best In Class
What We Did
We created a dramatised integrated marketing campaign centred around the creative idea of a breaking news segment, where the zombie outbreak was the main focus.
The campaign was launched across all Star Media Group platforms, leveraging on a high impact media approach for maximum exposure and impressions.