Digital Campaign

Train To Busan - Resorts World Genting

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Following the success of Korean horror flick Train To Busan, Resorts World Genting created an interactive experience inspired by the film. We were briefed to launch an integrated marketing campaign to drive buzz and awareness, leading to increased footfall to the ride located at Resorts World Genting.

Digital Strategy

UI & UX Design

Modular Design System

Bespoke Interactive Campaigns

Intuitive Content Management

Awards

SOBA Best In Class

What We Did

We created a dramatised integrated marketing campaign centred around the creative idea of a breaking news segment, where the zombie outbreak was the main focus.

The campaign was launched across all Star Media Group platforms, leveraging on a high impact media approach for maximum exposure and impressions.

The Results

70,000

Footfalls at Train of Busan ride within the 2-week campaign period

632,319

Video views on branded content (data recorded over a 7-day period)

60,806

Unique visitors on branded content

64,365

Total pageviews on branded content

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